Last edited by Gorr
Saturday, May 2, 2020 | History

6 edition of The Handbook of Online Marketing Research found in the catalog.

The Handbook of Online Marketing Research

Knowing Your Customer Using the Net

by Joshua Grossnickle

  • 299 Want to read
  • 2 Currently reading

Published by McGraw-Hill .
Written in English

    Subjects:
  • Business & Management,
  • Internet,
  • Market research,
  • Internet marketing,
  • Computer Networks,
  • Marketing - General,
  • Business & Economics,
  • Business / Economics / Finance,
  • Internet - General,
  • Business/Economics,
  • Computer Books: Internet General,
  • E-Commerce - Internet Marketing,
  • Computer network resources,
  • Advertising & Promotion,
  • Marketing - Research,
  • Business & Economics / E-Commerce / General,
  • Marketing,
  • Marketing Research,
  • Databases

  • The Physical Object
    FormatHardcover
    Number of Pages433
    ID Numbers
    Open LibraryOL9253266M
    ISBN 100071361146
    ISBN 109780071361149


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The Handbook of Online Marketing Research by Joshua Grossnickle Download PDF EPUB FB2

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Divided into four parts, it addresses: (1) the different nuances of delivering insights, (2) quantitative, qualitative, and online data gathering techniques, (3) basic and advanced data analysis methods, and (4) the substantial marketing issues that Cited by: "This handbook comprehensively explores approaches for delivering market insights for fact-based decision-making in a market-oriented firm.

Divided into four parts, it addresses: (1) the different nuances of delivering insights, (2) quantitative, qualitative, and online data gathering techniques, (3) basic and advanced data analysis methods, and (4) the substantial marketing issues that.

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A glance at the contributors (e.g., Wilkie. The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide stu.

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In seven chapters, this third edition mirrors the six major areas of marketing mix and consumer behaviour variables as well as a general introduction. The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

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"The handbook addresses different aspects and ways of delivering insights in four sections. The first part of the book focuses on the insights topic.

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